This signature multi-brand environment brought together Cartier, Piaget, IWC Schaffhausen, and Jaeger-LeCoultre under one cohesive spatial narrative — a celebration of individuality, craftsmanship, and unity.

Alpha Nero’s vision was to craft a seamless journey across four distinct brand identities, ensuring a consistent language in materiality, flow, and customer experience.

Design Highlights: Fluted champagne gold metalwork establishing vertical rhythm

Sculpted lighting coves adding warmth and sophistication

Individually framed brand zones that transition effortlessly

Rich, tactile finishes — velvet, oak, and brass — delivering immersive storytelling